Landing Page is an important entity in an online marketing campaign. It is also known as Lander or lead capture page – Normally Landing Page is known for making a useful and informative impression on the visitor’s mind to engage him/her to convert into a sale or lead.
Online advertisement, online marketing, Search engine optimization can’t be completed without understanding and working on Landing Page of any website or blog. Normally companies set their home page as Landing Page for their advertisements which consist of different call of action features to engage customer and to make sure that customer goes in the right direction on their website to be conveyed all information about their [companies] services or products.
Main Features of a Landing Page
Call-of –Action entity
Most important feature and necessary thing for a landing page would be a proper call-of-action button or form to be seen and used by the visitor – If a visitor comes on a landing page which has just text information written in a simple way and same old style html page which we used to see 10 years back, then that visitor might not able to stay longer on the page.
Visitor stays on the page due to design, Appearance and proper call-of-action portion on the web page. Bloggers prefer to use Subscription sign up forms to get blog readers and subscribers, and they prefer to put that form on top sidebar (Right or left) or at the header to engage readers and to convey visitors that they can get every post of this blog via email.
Appealing design
Design attracts visitors to explore the website or blog – If you have an amazing theme on your website or WordPress blog, then reader would definitely stay longer whether he keeps on observing the design or exploring different pages of the website or blog – it is sure that design tends visitors to like, see and stay longer on the website.
Attractive Style
New design in website format or blog theme makes a great deal for the webmaster or blogger – Readers or website visitors love to see innovative, stylish and creative designs.
In WordPress premium themes, Responsive and Magazine WordPress themes are famous due to amazing creative and stylish designs.
Informative Delivery of Message
Message and useful knowledge should be displayed on the landing page – If you a make landing page attractive and stylish, but unable to convey the right message, then visitor might get frustrated because of the lack of message or clarity in the message. So a clear and concise message should be given in the data and graphics used for landing pages.
3 Good Examples of Landing Pages
Bluehost Web Hosting
Bluehost Web hosting is a famous Web hosting service provider from Houston, USA and one of the top web hosting companies in the world. Bluehost sticks with the banner on their main page of the website and always use it to offer deals, discounts, new packages and announcements.
Now regular visitors and Bluehost Web hosting customers know that they will find update on the main page banner of Bluehost regarding Bluehost, so they jump to main page and that banner has a ‘Sign Up’ button which helps visitors to directly go to the sign up page to start the process of buying Web hosting on Bluehost website.
Godaddy
Godaddy recently updated their website design – Now Godaddy comes with the same concept of banner on the main header of the website – Sliders help companies to announce multiple news and updates to the customers.
Namecheap
Namecheap doesn’t work with the slider like Godaddy, but it sticks with the constant banner just like Bluehost, but Namecheap has more delightful and eye-catching design as compared to Bluehost. These companies are leader in Web hosting and Domain services and their techniques are certainly worth to understand, pick and follow.
